Stakeholder Map and Communication with Stakeholders

Strong Relationships with Stakeholders

Ziraat Bank establishes strategic collaborations with its stakeholders, contributing sustainably to its corporate performance.

Stakeholders comprise groups that are directly or indirectly affected by the Bank’s activities and value creation processes. The inclusion of these stakeholders in corporate governance and operational processes supports the determination of strategic priorities and strengthens policy development processes.

ZFG has developed strategies at both national and international levels covering corporate reputation and perception management, product and service promotion, accurate target audience engagement and brand awareness enhancement.

By effectively managing its stakeholders, Ziraat Bank evaluates sustainable growth opportunities presented by the economic environment and enhances its corporate performance through the partnerships it develops.

The Bank’s internal stakeholders consist of its shareholders, Board of Directors, employees, subsidiaries and affiliates. The Bank conducts its activities through continuous communication and collaboration with its internal stakeholders. At the same time, it places importance on establishing long-term, transparent and communication-based relationships with external stakeholders, including society, customers, suppliers, public and regulatory authorities, national and international banks and financial institutions, credit rating agencies, industry associations and the media.

Ziraat Bank's Main Stakeholders

Ziraat Bank continues its activities with a sustainable value creation approach, adopting a transparent and regular communication approach with its internal and external stakeholders. The Bank takes into account the expectations and opinions of its stakeholders in decision-making, risk management, operational processes, and the implementation of strategic objectives. It interacts with relevant stakeholder groups through communication channels that comply with legislation.

Stakeholder Communication

Ziraat Bank establishes communication channels tailored to the needs and expectations of stakeholder groups in line with its strategies and policies, with the aim of ensuring effective communication with stakeholders throughout its business and service processes.