Value for Our Stakeholders: Sustainable Stakeholder Engagement
Marketing and Communication Activities
Responsible Communication Approach
Changing economic and social dynamics have elevated marketing and communication to a strategic position in the banking sector. Ziraat Bank is addressing this transformation based on its 162 years of experience and its community-focused mission. As Türkiye's largest public bank, Ziraat Bank does not limit its marketing and communication strategies to financial goals alone. In this regard, sustainability is positioned as a fundamental principle at the heart of Ziraat Bank's banking activities and marketing communications. Throughout 2025, the Bank's corporate communications activities related to sustainability initiatives were carried out within the framework of themes that strengthen the focus on environmental and social impact. It aimed to raise public awareness in areas such as sustainable agriculture, water management, renewable energy investments, and sustainable financing practices. Compared to the previous year, one of the prominent features of this period was the more visible and holistic approach to sustainability themes in communication content.
Advertising, Promotion, and Communication Activities
In 2025, Ziraat Bank carried out comprehensive advertising and communication activities aimed at increasing the visibility of ZFG's new subsidiaries and the Bank's digital and agricultural solutions. In this context, a promotional film for the ZiraatPay Pay-by-Link feature was produced alongside the ZiraatPay launch film.
An orchestra-themed advertising film was prepared for agricultural customers; the Bank's digital banking solutions were introduced to the public with the Ziraat Mobile film, and the ZFG's digital banking solutions were introduced with the Ziraat Dinamik launch film. Desktop film projects were also carried out during the year for special occasions. Special occasion projects:
Special Occasion and Memorial Communications
Visuals specially prepared for July 15 Democracy and National Unity Day were used in newspaper and magazine layouts, and a desktop advertising film was shared on the Bank's social media accounts.
Desktop advertising films prepared for March 18 Çanakkale Victory, April 23 National Sovereignty and Children's Day, August 30 Victory Day, October 29 Republic Day, November 10 Atatürk Commemoration Day, Father's Day, Mother's Day, November 24 Teachers' Day, and New Year's Greetings were presented to the public through the Bank's social media accounts.
Static images prepared specifically for October 31 World Savings Day, December 3 International Day of Persons with Disabilities, and December 5 World Soil Day were shared on social media accounts.
Environmental credit products were promoted for June 5, World Environment Day.
Communication activities highlighting labor, productivity, and women's contributions to agricultural production were carried out for May 14, World Farmers' Day, and October 15, World Women Farmers' Day.
Product and Service Promotion Communications
A static visual prepared to introduce New Generation Payment Recording Devices, which combine cash registers and POS terminals, has been published on the Bank's social media accounts. A radio spot prepared within the same scope has been broadcast on terrestrial and digital radio channels and digital platforms.
A desktop commercial prepared for the Secure Payment System, which offers a secure and easy solution for vehicle purchase and sale transactions, was shared via the Bank's social media accounts.
Static visuals prepared regarding Motor Vehicle Tax payments, Insurance Premium payments, and the Secure Payment System for Second-Hand Vehicle Purchases and Sales offered by the Ziraat Mobile application were announced via social media accounts.
These communication activities, carried out through television, radio, internet, social media, newspapers, and magazines, have been beneficial in promoting Ziraat Bank's products, services, and activities. Access was achieved to a significant portion of the targeted customer segments during the previous reporting year.
Ziraat Bank's responsible marketing and communication approach will continue in the 2026 reporting year in line with its previous years' practices, as well as its innovative corporate values and ethical principles.
Sustainability in Marketing and Communication Activities
In 2025, sustainability themes were among the priority areas in Ziraat Bank's marketing and communication activities. In this context, communication activities were carried out to raise awareness, particularly on water efficiency, conservation of natural resources, and sustainable agricultural production.
Communication activities were carried out on modern irrigation systems, particularly the Pressurized Irrigation Systems Loan. Attention was drawn to water-saving irrigation practices in agricultural production within the scope of World Water Day on March 22.
As part of the Bank's sustainability-focused communication activities;
- Communication activities were carried out regarding the CDP reporting process,
- Own consumption SPP projects,
- Syndicated loans supporting sustainable financing.
Scope of Marketing and Corporate Communication Activities
In order to strengthen the Bank's brand value and promote its products and services, the Bank participated in internal and external meetings, events, organizations, and fairs in 2025..
Press releases, events, and advertorials were carried out to monitor public perception of the brand and manage its image. Newspapers, magazines, outdoor advertising, radio, internet, and television were actively used to announce the Bank's existing and new product launches and image campaigns.
In this context, communication strategies were developed for the launches of ZFG's new subsidiaries, ZiraatPay and Ziraat Dinamik. Advertising films, radio spots, and visual communication activities were implemented on television, social media, radio, and print media.
Customer Communication Channels
As of 2025, the Bank continued its activities through its existing social media accounts and corporate websites to communicate with its customers and provide services. The use and prioritization of communication channels continued in line with the previous year, and no sponsored content was shared.
Social Media
The Bank maintained its position as the most effective bank in the sector on social media channels, where it operates to best meet the demands and expectations of customers on every platform they are present on, to provide information about the Bank's products and services, and to maintain customer satisfaction at the highest level. The Bank's social media activity continues to grow day by day, with over 2.2 million likes and followers on Facebook, over 444,000 followers on X, over 259,000 followers on Instagram, and over 87 million views on YouTube, in addition to posts on other platforms.
Customer Feedback Management
Customer satisfaction, preference for the Bank, and recommendation tendencies are monitored based on feedback provided by our customers through the Customer Feedback Platform, which was developed to measure the satisfaction level of customers who receive services from our branches.